FGPE Guinée
Unlocking Guinea business’ potential
FGPE Guinée is a privately owned funding company focusing on medium- to small-scale businesses in Guinea. Its aim is to provide opportunities, guidance, and protection to people whose projects bring something positive to the country and help increase its visibility.
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For their identity, we created a strong symbol that can be interpreted in many different ways. It is a compass, guiding companies; an umbrella, protecting and nurturing them; a star to follow. But most importantly, it symbolises the convergence of people and ideas that create positive impact and influence.
From the symbol, we developed a dynamic visual language designed to be easily recognisable and understandable, while also visually shaking things up.
Done at Saguez & Partners.
