Lightwell
a colourful marketing suite
Lightwell is a human-scale office building in the La Défense business district that has been rethought by URW as part of the area’s revitalisation — aiming to be a low-carbon building, make offices more people-friendly, and reinvigorate the space. To achieve this, Saguez & Partners sought to bring a Lifestyle spirit to the space, introducing warmth, colour, and a more aspirational atmosphere.
-
My role was to style the marketing suite in a way that complemented the architects’ vision. For this, I have created a colourful graphic language inspired by the geometric Lightwell logo. It allowed me to develop window graphics, frames and murals incorporating URW’s marketing messages throughout the entire marketing suite.
Done at Saguez & Partners.
Pictures credits: Michaël Bezou
