Urban Bakery

The committed bakery

Founded in 2019, Bakery is a network of committed bakery shops located across seven neighbourhoods in Paris and Vincennes. They offer sourdough bread made with organic flour (sourced from within 80 km of Paris), pastries with artisanal butter, seasonal patisseries, and fresh cuisine. At the end of 2021, Urban Bakery approached us to help evolve their brand identity following their rapid expansion.

  • The new logo symbolises bread both as a crafted product and as a vehicle for social connection (the companion—someone with whom you share your bread). The various ingredients come together to form a product that is then shared. The visual language developed around this central element is designed to be clear and elegant, with a touch of playful charm.

    Done at Soins Graphiques.