Cedric Grolet
The French pâtisserie ambassador
Cedric Grolet needs no introduction. Often referred to as one of the best pastry chefs in the world, with 12.5 million (and counting) followers on Instagram, his ‘trompe-l’œil’ pastries are recognised internationally.
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We worked directly with Cédric Grolet and his team on a daily basis to help them develop their brand, create new products, and open new shops — most recently in London and Singapore.
The key here is to maintain the idiosyncrasy, excellence, and naturality that are the hallmarks of this fast-developing chef. The visual assets must meet the same high standards as the pâtisserie; as customers queue for hours to get hold of his delicacies, they cannot be disappointed.
We create a bespoke identity for each project or event, using his signature ‘G’ (symbolising a growing plant) as a starting point, and build this into tailored packaging.
Done at Soins Graphiques.
Pictures credits:
Pierre Monetta (1)
Calvin Courjon (2, 3, 4, 6, 7, 8, 14)
Imprimerie du Marais (9, 10, 11)
